A bank's financial payment marketing management platform

Project Background
The financial payment marketing management platform is a comprehensive payment marketing solution developed for financial institutions, aimed at providing comprehensive payment services and precise marketing functions. The platform will integrate financial payment systems and marketing management systems to meet the payment needs of financial institutions and help them improve user experience and marketing effectiveness.

business function
·Payment Management: Provides management and support for multiple payment methods, including bank card payments, third-party payments, scan code payments, etc.
·Account management: Manage user account information, including account balance, transaction records, fund flow, etc.
·Marketing Management: Support the bank's marketing activities, including promotional activities, coupon distribution, points management, etc.
·Transaction management: Implement user payment and transfer functions, support real-time transactions and batch transactions.
·Reconciliation management: Integrate with the bank's reconciliation system to achieve accounting reconciliation and verification functions.
·Risk management: Conduct risk assessment and control of payment and marketing activities to ensure transaction security.
·Interface docking: Interface docking with third-party payment platforms, banking systems, etc. to achieve data transmission and exchange.

project construction
Construction period:
From September 2022 to March 2023, iterate and launch in three stages;
Project members:
There are 9 members involved in the project, including 4 full stack engineers; Backend development engineers: 4 people; Test Engineer: 1 person

business function
Enhancing user experience: By providing convenient payment functions and personalized marketing services, we aim to improve user payment experience, increase user satisfaction and stickiness.
Increasing revenue and profits: By optimizing payment and marketing strategies, financial institutions can increase their payment conversion rates and user engagement, thereby increasing revenue and profits.
Data driven decision-making: Through data analysis and reporting functions, accurate business data and indicators are provided to support and provide basis for financial institutions' decision-making.