A bank credit card E marketing system.

Project Background
In order to support marketing personnel to go out for business, support personnel management and salary assessment at this stage, and promote the fast and convenient mobile office of business personnel, the current credit card mobile marketing APP project. The mobile marketing APP applied to the mobile phone of marketing personnel combines the characteristics of mobile phone instant messaging, facilitates business personnel to obtain customers at any time, realizes the demand of further promoting customers to handle cards and use cards, and gradually builds the mobile marketing system as the mobile processing platform for credit card business.

Project Construction
Construction period:
2021.6-2023.4 is divided into 6 stages of iterative online;
Project members:
There are 14 project input members, including 1 project manager, 7 back-end developers, 5 front-end developers and 1 tester.

Customer Value
At present, the card center adopts two parallel ways of paper feed and PAD feed. With the development of science and technology, the utilization rate of electronic equipment in production is getting higher and higher. PAD feed equipment of our bank has gradually replaced paper feed and become the main channel for credit card marketing feed. However, the purchase cost and maintenance cost of PAD equipment are high, and some branch PAD equipment can not meet the needs of the existing marketing staff, and the system runs slowly after a certain number of years, which brings a burden to the exhibition industry. APP installed by marketers on personal mobile phones can provide the same input function as PAD, reducing the burden of additional equipment. On the other hand, combined with the communication characteristics of mobile phones, it is convenient for marketers to further promote customer cards and achieve the effect of reducing costs and increasing efficiency.

System Function

-Customers can apply for a credit card, and if the document type is an ID card, it is judged as a non-stock customer, otherwise it is a stock customer.
APP collects equipment fingerprints to collect information such as user equipment numbers.
After passing the living body detection, the Ministry of Public Security shall conduct online verification, and the server shall be connected to the face recognition system for processing.
The fields such as activation time and user information in the historical entry details page are displayed with the specific status value of the card.
Send the query month to PAD system, and PAD system will return the query result.
For credit card entry application, the page needs to be sent to PAD system in the form of pictures on the basis of the original field elements.