A bank customer points management platform

Project Background
The construction of the customer points management platform can enhance the penetration rate of the bank's personal financial products and services, enhance customer stickiness, establish the bank's retail integrated financial service points management system, all customers can generate points through the mobile account service, and create a new points brand of ICBC Macau.

Project Construction
Construction period:
2021.5-2023.3 is divided into 7 stages of iterative online;
Project members:
There are 9 project input members, including 4 in the full stack, 4 in the back end and 1 in the test.

Customer Value
Customers can obtain corresponding points while using the personal financial products and services recommend by the bank. The points can be used to redeem credit card points and e-payment coupons. Compared with other bank products, the service is better and the profit is higher;
It is a very successful marketing method for customer banks to cooperate with major enterprise group customers to issue co-brand cards.

Business Innovation

the current regulatory authorities have no regulatory requirements for customer points, the market can completely lead the development. You can set up your own points activity play, and configure different points multiples in different scenarios at different times to attract consumption. Points activities and points return rules are set by ICBC itself, and the risk is controllable.