A- d Bank

Electronic Banking Department has the largest number of online channels for banks, such as mobile banking, online banking, and our chat direct banking.

After years of operation, A- d bank has a lot of accurate user behavior data, equipment information, address, transaction data have been accumulated. A- d bank believes that the authenticity of these data, high quality, large data scale, fast circulation, has a high commercial value. However, due to various reasons such as insufficient technical resources and business sensitivity, it is difficult for these data assets accumulated by millions of customers to play a practical value.

This project adopts platform thinking to provide users with one-stop data operation services of perception, analysis, decision-making, user insight, operation management and marketing touch. The platform comprehensively uses big data and data
and search engine service platform users in all aspects of operator modeling. The big data module uses the latest big data technology to obtain real-time user behavior event data and perform real-time streaming computing to analyze user behavior.
preferences to achieve real-time perception of user information. Data model strategy module, the rational use of operational analysis models (e. g. retention rate model, traffic funnel model) to analyze the data after big data processing, can be matched.
Use rules and strategies to achieve customer stratification and marketing coverage.

this project has brought excellent business value to A- d banks. A- d banks can use the data and real-time data accumulated by mobile banking to provide one-stop data-based operation services, analysis and decision-making, user insight, operation management and marketing.